About Us
Creative Direction & Interior Design
Kristi Kennimer Gordon
Creative Director & Interior Designer
How it all began
Creative Amalgamation
What began as a love of aesthetic design quietly grew into a multi-faceted career spanning advertising, production design, fine art, and interiors. Painting, creating, and branding eventually converged into Scarlet Reagan—a creative design boutique built on intuition, emotion, and storytelling.
Our clients share that same passion: crafting interiors, brands, and experiences that are beautiful, deeply personal, and meaningful—work that gives back.
My journey as an artist started the moment I couldn’t find the right piece of art for my first apartment. So I painted one myself. That single act led to my first three paintings selling in 2000 at a boutique in New Braunfels, Texas. The owner wrote me a letter I still have today—a reminder that sometimes your calling taps you on the shoulder quietly before it ever announces itself.
I continue to create and sell custom oil paintings using a proprietary process designed to ensure every collector truly falls in love with their piece.
At the same time, I was building a career in advertising, working as an account executive and director at agencies before landing at The Richards Group. I took personal ownership of the quality of my clients’ work—not just the strategy, but the craft. While on set in Los Angeles one day, our prop stylist was injured. Without hesitation, I picked up a glue gun and we finished the intricate set.
Word spread quickly that this “suit” was actually a designer. From then on, creatives called me when sets needed saving.
That moment changed everything.
A prominent (how do you say? tycoon?)…a successful businessperson later saw one of my sets featured in a national magazine ad and asked me to decorate one of their family homes. I explained I wasn’t an interior designer. They handed me a $50,000 check and said, “You are now.”
So I did what I’ve always done—I went for it. I turned a lifelong, nerd-level passion for interiors into a full-fledged design practice grounded in storytelling, color theory, and lived experience.
Somewhere along the way, I also stumbled into owning a retail shop. It wasn’t the dream, but it became a powerful portal. When vendors’ products fell short, I designed my own. I curated interiors, took on creative projects, and said yes to unexpected opportunities—teaching a global Art Lab at Google, training young hospitality interior designers on “Storytelling in Art,” and accepting the shop as it became a platform for the work that mattered most.
Eventually, it was time to close that chapter. Retail was never the passion—creative direction and design are.
So will Scarlet Reagan live on? Absolutely.
Named after my daughter, I consider myself merely the custodian of this brand until she one day evolves it into something entirely her own (or not). Today, Scarlet Reagan is not a retail boutique—it is a creative design studio: a creator and curator of energizing aesthetic experiences.
Everything we create comes from the same place: a love of storytelling, supported by color theory, human understanding, and real life. Because design should inspire, comfort, and—above all—give back.
Enhancing Your Story
Scarlet Reagan is a creative design boutique specializing in deeply personal interiors, art, and living experiences that give back—energizing the people they serve.
A Letter from Kristi
Where Strategy Meets Soul
I’m Kristi Kennimer—founder, creative director, and lead designer behind Scarlet Reagan.
Scarlet Reagan is a creative design boutique devoted to interiors, fine art, and creative direction rooted in storytelling. The work spans strategy, design, systems, leadership, and execution—not out of a need to do everything, but because the best work happens when vision and follow-through stay connected.
A strategic problem solver by nature, clarity comes from seeing what wants to exist, recognize what’s standing in the way, and design a clear, thoughtful path between the two. That ability—holding imagination and reality at the same time—shapes everything created here.
Play the Movie
An extremely immersive design approach lives at the center of this studio.
The process begins by zooming out first, looking at the whole system—context, people, constraints, and opportunity. Design is an act of service: a chance to make someone’s life better. That happens by taking on the mindset and lifestyle of my customer. The client becomes the lens. I imagine myself as each family member living their exact detailed daily life, moving through the space, facing all the benefits and challenges they face on a minute level. I play that movie in my head. This is empathic design.
Curiousity and intention guide a full understanding of circumstances. Plenty of questions are asked. and deep analytical thinking is part of the enjoyment. The subconscious does a lot of the heavy lifting—connecting ideas, sensing patterns, feeling and imagining possibilities.
Those ideas are then tested against real-world considerations: budget, timeline, scale, function, perception, and longevity. The strongest option rises naturally, and that option is refined until it meets my internal standard and solves the client’s problems.
That standard includes comfort, function, usability, relatability, originality, aesthetic integrity, quality, story, color theory—and soul. If it doesn’t have soul, it’s not finished. And that is the key difference between my designs and other “designers.” You just feel it. The result is highly personalized.
From Vision to Execution
Work is designed and led end to end.
That means shaping creative direction, designing interiors and fine art installations, evolving brand identities, and ensuring execution holds up under real-world conditions. Staying close to the work is how strategy stays honest—and how design retains its emotional power.
In collaborating with multidisciplinary teams across design, architecture, fabrication, construction and production, my role is to set a clear creative vision, align it with practical realities, and steward it all the way through completion.
Thinking and making don’t get separated. The magic happens where the two meet. Visiting workshops, sharing lifestyle points of view and helping others buy-into the details are key.
Leadership through Stewardship
Leadership happens through service. The goal is to inspire others through an easy teaching approach, real passion and never-inside-the-box solutions.
The intention is to spark confidence, curiosity, and purpose while holding a high standard for execution. Space is created for great ideas to surface, with a strong sense for when to push for excellence, and when to step back.
Creative leadership, to me, is stewardship: protecting the integrity of the vision while empowering others to bring their best thinking forward.
Design That Gives Back
Clients are drawn here when they want to truly enjoy living life in their space. This isn’t design for resale value or for magazines and awards. It’s design for actual happiness.
Clarity, range, and intention are present in every project so the result feels cohesive, personal, and alive. Design that gives back to the people who live with it.
